American Crew Style Lookbook
To promote American Crew's two new product lines, we created an invertible look book for the salon waiting room. Each side of the book tells a contrasting story that corresponds with one of the product lines. Using color-treated photos and short headlines, the book doesn't just sell a hairstyle, it sells a lifestyle.
You can view more of the photoshoot and art direction by checking out the American Crew facebook page, under the Boost and Curl tabs.
This project got love:
The Denver 50
ADCD Silver Medal
Role: art direction, design
Role Model
This poster was created in response to the problems facing the MTV generation. Permanently on display at The Standards of Beauty Poster Exhibition.
This project got love:
Graphis New Talent '08
Role: art direction, photography
d:fi logo
Logo design for d:fi, a hair product company tailored to the young and chic.
This is spec work.
Role: design
Pinnacol Assurance Good Makes Good
The new look and feel for Pinnacol Assurance was made to compliment the concept behind it's new "Good Makes Good" campaign.
This project got love:
The Denver 50
Role: art direction, design
Rooster & Moon Logo
Identity design for Rooster & Moon, a new coffee shop in Denver.
Role: design
Black And Read Identity
A hipster's second-hand dream - this store is teeming with rare treasures - you just have to find them. This identity solution is representative of the store's haphazard shelves, which hold rare books to vintage LPs and everything in between.
Role: design
American Crew New Folk Technical Guide
This guide gives stylists all the tools they need to create the new, trendy cuts that are featured. It serves as on-site tool, so the book had to be durable and able to lie flat. The stock is a semi-plastic fiber, which can be wiped clean with a damp cloth. To get the book to lie flat on a stylists work station, a durable spiral bind was chosen. I opted to cut out sections of the spiral bind to cut back on materials and give the book added style, without sacrificing functionality.
Role: art direction, design
